Beginning in November 2008 with a handful of licensees, the Wood. Naturally Better.™ program gained its 500th Program Partner in February 2010 when Laminated Timber Supplies joined up.
“We’re proud to be part of Wood. Naturally Better.™ and look forward to using the logo as part of our own promotions and supporting our industry,” said Bruce Bell, Managing Director, Laminated Timber Supplies. “It’s an exciting time for engineered timber products. We’re increasing our market share, thanks to a growing awareness of the many advantages of sustainably sourced wood and Wood. Naturally Better.™ is helping to get the message out there.”
Program Partners support the Wood. Naturally Better.™ industry initiative, are licensed to use the Wood. Naturally Better.™ logo in their sales and marketing communications and gain access to a range of benefits, including promotional materials and group discounts.
“The Wood. Naturally Better.™ program is an exciting opportunity for our Partners to work together to promote the benefits of wood and grow their own businesses, I encourage everyone in the industry to get involved.” said Ric Sinclair Managing Director of Forest & Wood products Australia, the industry services company behind the program.
Any company or organisation working with wood or timber can become a Program Partner without cost. For information email [email protected] or call 1300 414 044.