Joseph Brolly has been appointed as the Forest Owners Association’s new Chief Operating Officer (COO), commencing 6 November 2023. Source: Timberbiz
Originally from a farming and forestry family, Mr Brolly has plenty of experience with the challenges of forest harvesting and woodlot logging.
While studying, he paid for his studies by working in cable logging and ground-based crews around the central North Island; and after a stint in law, Mr Brolly returned to his forestry roots, working as harvesting and marketing manager for a stumpage and forest harvesting business.
He later became general manager of a large forestry supplies and machinery sales business and went on to found Logsafe, a patented safety technology system to help protect breakerouts and fellers working in forestry.
Mr Brolly says it’s an exciting time to join New Zealand’s forestry sector, particularly with the potential that exists in the forest residues space, and is looking forward to fostering greater sector collaboration and strategic thinking.
“New Zealand forestry is full of great people with excellent ideas and a proud tradition of innovation and creative solutions,” he said. “I would like to bring these people together and make their vision a reality with the right funding and investment solutions.
“We are going through some tough times as an industry, but it’s often constraints and challenges that help produce breakthrough products and technology and I would like to help make that happen.”
