German sports brand Adidas has partnered with non-profit environmental organisation Canopy to ensure its textiles, paper and paper packaging are free of fibre sourced from climate-critical forests. Source: Timberbiz
Adidas has committed to Canopy’s CanopyStyle and Pack4Good initiatives and it is hoped the commitment will also help the brand to move to low-carbon and circular Next Gen alternatives for its textiles, paper and paper packaging products.
The initiatives are said to be dedicated to eliminating the use of fibre sourced from climate-critical forests in textiles, paper, and paper packaging while promoting the adoption of low-carbon and circular alternatives.
“Joining with Canopy marks an important stride for Adidas in our evolving journey towards sustainability. Adidas is committed to continued high-quality performance of our products whilst delivering meaningful and lasting ecological change for the planet. Being part of the CanopyStyle and Pack4Good initiatives is the next step for us on that journey,” Adidas senior director of sustainability Viviane Gut said.
In addition to committing to sustainable sourcing practices, Adidas is also exploring solutions to reduce waste and reliance on virgin forest fibre. This includes using discarded clothing for viscose production and agricultural residues for paper packaging, thereby repurposing waste materials while reducing the pressure on vital forests.
Adidas aims to increase the use of recycled materials in its paper packaging and prioritise sourcing from Forest Stewardship Council (FSC)-certified forests when virgin forest fibre is necessary.
Canopy describes forests as playing a crucial role in maintaining a habitable planet and combating climate change. However, it notes the textile and paper industries contribute significantly to deforestation, with more than 3.4bn trees being cut down annually for fabric production and packaging materials.
