AKD is Pinking Up again in support of the McGrath Foundation to help raise awareness and support to help fund McGrath Breast Care Nurses who provide invaluable support and care for the women and men who are experiencing breast cancer. Source: Timberbiz
It is estimated that 19,866 women and 164 men in Australia will be diagnosed with breast cancer in 2021. Breast cancer is the most common cancer affecting Australian women.
Improving survival rates is only possible with ongoing research, early detection, comprehensive treatment, care programs and public awareness and support.
However, getting on board with the McGrath Foundation’s Pink Up fundraising month in October means we can all do something about fighting breast cancer and raising awareness, whilst supporting those that need it.
AKD is a proud supporter of the McGrath Foundation and while the company is used to being recognised for its company branded orange, it really tries to adopt “everything pink” in October each year to help raise funds and awareness for this worthy cause.
From shoelaces and t-shirts, to face masks logos and product packaging, AKD proudly Pinks It Up.
This year the company is pleased to be targeting $100,000 of funds to be raised across its East Coast business, with the support of its employees, our local communities and the whole business supply chain.
“It humbles us each year how many of our employees, our community members, our suppliers and our customers support AKD to raise funds for the McGrath Foundation. Off the back of raising in excess of $80,000 last year, we decided to aim for $100,000 this year! AKD matches every dollar donated by our employees,” AKD’s CEO Mr Shane Vicary said.
These funds help support the cornerstones of the McGrath Foundations work – McGrath Breast Care Nurses and Breast Health Understanding. From the time of diagnosis, and throughout treatment, the breast care nurses inform, organise, empower and support people with breast cancer and their families. Education focusses on both women and men having good breast health understanding. This means being aware of the importance of breast health, having confidence in recognising changes in your breasts, knowing the risk factors for breast cancer, and learning how to complete your own regular breast check.
“Yes, it’s been another tough year for everyone with Covid-19 but that hasn’t stopped this disease and we’re very conscious that whilst many of us are dealing with the challenges of lockdowns and feeling we can’t do much about those, we can do something about fighting breast cancer and supporting those that have been affected by donating to the McGrath Foundation this October – every dollar counts and everyone can make a positive difference,” Mr Vicary said.
Donations can be made via below links: https://fundraise.mcgrathfoundation.com.au/fundraisers/akdsoftwoods/akd-softwoods
