The Timber Framing Collective has launched its first communications campaign – Supply and Demand, which seeks to shift the narrative to a demand challenge rather than a supply issue. Source: Timberbiz
The campaign is designed to help any stakeholder within the supply chain understand the current state of play and the main drivers of this unprecedented demand.
It will empower those in the supply chain to share these industry messages with their network, customers and contacts to create greater awareness of the current situation.
The collective receives financial support from Australian sawmills, timber importers, industry associations and peak bodies, building products and treatment suppliers.
These supporters currently include Australian Forest Products Association (AFPA), AKD, Boral Timber, Hyne Timber, OneFortyOne, Timberlink Australia, Wespine, Australian Timber Importers Federation (ATIF), Forest & Wood Products Australia (FWPA), Frame & Truss Manufacturers Association (FTMA), Koppers, Lonza, MiTek, Multinail, Pryda, Responsible Wood, Stora Enso, TABMA, Timber Queensland and Vida.
“Understanding the pressure the building demand surge has placed on our supply chain, we need to remember that, back in mid-2020, everyone was concerned about having no demand for new housing,” Timber Framing Collective spokesperson Marita Pierce-Indugula said.
“The market’s response to stimulus such as HomeBuilder has been astounding and is still continuing. “Given structural timber’s usage early in the building cycle, we’ve been in the spotlight, but it is impacting most building materials. Our message is to stick with timber,” she said.
“Increased use of timber framing means more carbon is removed from the atmosphere creating a cleaner, better world for everyone.
“Importantly, the campaign will also look to create shared understanding; that we can weather this perfect storm together and to keep up proactive communications along your supply chain.”
The campaign is supported by a series of social posts that will run across Facebook, LinkedIn and Instagram during the remainder of 2021.
Those from the industry that are interested in helping share the messages through the supply chain are encouraged to visit www.timberframingcollective.com.au to download the assets for usage in their own communication channels or to simply engage with the Timber Framing – The Ultimate Renewable social posts via their preferred social media platform.
