A new recruitment campaign called ‘Find Your Fit In Forestry’ aims to draw attention to the varied career opportunities available in the growing forestry industry in New Zealand. Source: Timberbiz
This is a sector-wide initiative, and the campaign has just launched hoping to attract more young people into the industry and fill people shortages being felt throughout the sector.
Designed to demonstrate the huge range of roles and opportunities available in forestry, the mostly digital ‘Find Your Fit In Forestry’ campaign is primarily targeted at school leavers and young people.
Showcasing everything from machine operation, silviculture and harvest management to science-based roles and wood processing, the campaign attempts to match a candidate’s areas of interest with suitable jobs.
A range of videos have been created, featuring real people working in forestry. A digital platform has been created, that prompts people to answer a quick-fire survey about their interests, before suggesting the areas of forestry that might fit them best.
Over the next six months this promotional collateral will appear across media channels including NZ Herald, google and social media – Facebook and Newstalk ZB and ZM.
Find Your Fit In Forestry is funded by the Ministry of Primary Industries (MPI), Forest Industry Contractors Association (FICA) and Forest Owners Association (FOA) and actioned by the Forest and Wood Processing Workforce Council.
FICA CEO and Project Lead, Prue Younger, says the aim is to showcase the dynamic and diverse forestry industry and to attract more people into the many roles that are available.
