Forestry Australia CEO Jacquie Martin and President Dr Michelle Freeman with Forestry Australia staff at the Associations Forum Awards Dinner in Sydney last night.
Forestry Australia was last night awarded the prestigious Association Turnaround of the Year Award at the Associations Forum Awards Dinner in Sydney. Source: Timberbiz
Forestry Australia CEO Jacquie Martin said the national recognition was a testament to members, staff, volunteers and the Board.
“The Association Turnaround of the Year Award recognises the successful transformation of Forestry Australia in recent years,” Ms Martin said.
“In the last five years, we have achieved significant membership growth, increased members satisfaction, expanded member benefits, increased revenue and equity, and made a huge step-change from being reactive towards leading the way.”
Since June 2020, membership had increased by more than 20 per cent, reaching the 1200-member milestone in June this year.
“Importantly, we are attracting the next generation of leaders in our sector, with a doubling of Student and Young Professional members in recent years, as well as a six per cent increase in female members,” Ms Martin said.
“We have taken the time to listen to our members and to deliver what they want, including webinars, mentoring programs, the appointment of a Science Policy Officer, and delivery of Position Statements.
“Our commitment to our members has seen our Net Promoter Score increase 67 points and member satisfaction has risen by 26% in five years; our member satisfaction has hit 85% in 2023, which is a remarkable turnaround.
“Our members now characterise Forestry Australia as ‘energetic’, and that is certainly how we feel about the future – our team is committed to building on this momentum, and continuing grow for our members.
“This follows the success of our 2023 ANZIF Conference, which attracted a record 475 delegates from across Australia, New Zealand and the Pacific Islands.
“Forestry Australia is focussed on supporting active and adaptive forest management, evidence-based decision making, and the scientists, professionals and growers who manage, study and care for our forests,” she said.
“I would like to thank our team in the National Office, current and past board members, volunteers and our members for their passion, dedication and ongoing support – this award is for you.”
