With more than half of global consumers recognizing and trusting the ’check tree’ logo, the FSC brand has built a strong foundation of awareness over the years. To continue to grow brand value, FSC is taking measures to increase consumer understanding of what the FSC brand stands for. “Forests For All Forever” is central to FSC’s strategy to increase consumer understanding – it is a simple and inspiring way to articulate FSC’s mission. Source: Timberbiz
FSC will double the language footprint of the text-only brandmark.
FSC is increasing the number of language versions of the text-only brandmark from 7 to 14. While English, Spanish, French, German, Portuguese, Chinese (Simplified) and Russian are already supported, consumers in Italy, Poland, Turkey, Vietnam, Japan, South Korea, and Indonesia will also be able to learn about FSC’s mission in their local language within the next year
This direction supports FSC in its priority to improve brand management practices to increase relevance and understanding of the FSC brand globally. The text-only mark supports improved understanding of FSC and brand recall with consumers.
