The Greenheart Group Limited of Hong Kong has appointed Green Timberland Development Limited, a New Zealand incorporated company specializing in softwood sales in China, as its non-exclusive sales agent for the sales and marketing of New Zealand softwood for Greenheart in China. Source: Timberman
Matthew Kim, Managing Director of Green Timberland, will work closely with Greenheart’s softwood sales team to further strengthen Greenheart’s sales efforts, local market presence and manage the customer relationships in China.
Mr Kim is a New Zealand national with more than 10 years in softwood sales in the Asia-Pacific region. He will initially focus on Shanghai, where he has been developing his softwood sales network since 2006, managing the sale and marketing of Greenheart’s radiata pine and collecting key market intelligence. He graduated from the University of Auckland and speaks fluent English, Mandarin and Korean.
“China is a key market for our radiata pine from New Zealand where we are continuing to grow our operations and harvesting volumes.
“With Matthew now as our sales agent in China, we can leverage on his unrivalled knowledge of the China softwood market to grow and create new sales opportunities of our New Zealand radiate pine as well as increase our global sales capacity to penetrate other new markets,” said Andrew Fyfe, Chief Operating Officer Greenheart.
