The commercialisation of the Low Odour Timberlink Green LOSP outdoor product will be presented as a case study example of successful innovation in the timber products market in Australia, at the upcoming Wood Innovations conference to be held in late May/June in Melbourne and Rotorua. Source: Timberbiz
The launch of Low Odour Timberlink Green occurred about a year ago, in July 2015 and was a world first.
It is a great example of an innovative product enhancement that was possible that came about due to listening to customer feedback and working collaboratively with a partner supplier.
Timberlink initiated its development after customers complained about the smell when stocking LOSP treated timber.
Customers appreciated the dimensional stability and appearance of LOSP timber but the solvent odour was an ongoing concern.
Based on this concern Timberlink Australia commenced working very closely with Arch Wood Protection to explore solutions.
Read more about this unique and successful partnership in the soon-to-be-published Australasian Timber Magazine.
