The Australian Woodworking Industry Suppliers Association (AWISA) Exhibition is Australia’s largest exhibition of woodworking technology and design. The annual event is taking place this week at ICC Sydney Exhibition Centre and Laminex is there showcasing new and existing products and design stories. Source: Timberbiz
Situated at the main entrance of the Exhibition Centre, the Laminex stand will host daily giveaways and guest speakers covering local and global trends. Coffee and refreshments will be available on the stand to get you through the busy day, and their happy hour will feature a whisky Masterclass from 5-6pm.
A unique monolithic block will encase the Laminex stand, making it hard to miss on your entry into the exhibition. Inspired by a masculine aesthetic with rich timber tones, textures and an organic earthy palette.
Just under 200sqm in size, the stand will feature new and existing products for 2018. Notably, Laminex will showcase two new ply decors on each of the four sides of the stand’s exterior.
A custom-built bar will advertise AbsoluteMatte and AbsoluteGrain from the Absolute Series, while two large feature tables will showcase Unique Calacatta from the Essastone range.
The new Classic Oak woodgrain will also appear on the stand. Raw in its feel, this natural material highlights the honest elements of timber to create an elegant and timeless palette.
Fresh metallic decors will also be featured on the stand, offering a new take on Laminate. In addition to these special features on new products, the stand will also show Laminex’s original 12 styles including Coastal, Classic, Industrial and Modern & co.
the Laminex stand will be a showcase of the very best of Laminex.
“The AWISA exhibition stand has been designed to showcase the depth of the current Laminex portfolio and also give our customers an opportunity to see our new product range that will be released in 2018 and early 2019. It also shows the capability of our products by showing them in a range of striking spaces for our customers to interact with. We wanted to show our strength in innovation, design and product focus, and this has driven our stand design for 2018,” Laminex’s Design Marketing Manager, Catherine Valente said.
For further interaction with the Laminex product, daily shuttle buses will also be running directly to Hive by Laminex, a new design destination, where you can undertake a dedicated tour with casual food and refreshments available on arrival.
Seeing approximately 16,000 attendees over four days, the AWISA Exhibition is held from 4-7 July 2018 at the ICC Sydney Exhibition Centre.
