Big River Group, a leading supplier of building materials and panels across ANZ, has announced a strategic rebranding initiative aimed at fortifying its market position. Source: Timberbiz
John Lorente, CEO of Big River Group, said the rebranding is a proactive step to streamline operations, create unity across the business and unlock new opportunities for growth.
“By aligning our local service excellence with our national scale, we aim to enhance our operational efficiencies while driving excellence and innovation in our solutions to better serve our customers, suppliers, and shareholders,” he said.
With a legacy spanning over 120 years, Big River Group is positioned for future growth while remaining steadfast in its commitment to stakeholders.
“We understand the importance of clarity and consistency in how we represent ourselves to the market,” Mr Lorente said.
“Our rebranding effort signifies more than just a visual transformation; it leverages our extensive experience and service autonomy across the group, empowering the company to adapt swiftly to evolving market dynamics while maintaining a steadfast focus on customer satisfaction. By consolidating our resources and expertise under a cohesive brand identity, Big River Group is poised to capitalise on synergies and drive sustained growth in the years to come.
“There is a need to be representing ourselves as one Big River team showcasing our capability for our customers and suppliers. Our mission, ‘Committed to doing good business with good people to build better projects,’ serves as a testament to our commitment to operating as one team, delivering exceptional value and product solutions to the market,” he said.
Key highlights of the rebranding initiative:
- Brand Architecture: Big River Group’s brand structure will adopt a hybrid approach featuring five key brands: Big River Group as the Masterbrand, with Big River Commercial and Big River Trade Centre as sub-brands, and Timberwood Panels and Plytech Panels as endorsed brands.
- Unified Values: The rebranding initiative will align all Big River Group brands under shared common values, ensuring consistency in delivering exceptional products and services. This unified approach will reinforce the company’s dedication to quality and customer satisfaction.
- Visual Identity: The rebrand encompasses a new logo, website design, and name changes to existing brands, maintaining visual coherence to the Masterbrand, while reflecting the company’s renewed focus on synergy and cohesiveness.
As Big River Group embarks on this journey, daily operations will not be affected, its wide product range, services and exceptional team remain unaffected, ensuring a seamless transition for customers and stakeholders. Big River Group remains committed to delivering innovative products and services without interruption.
The phased roll-out of the rebranding initiative will commence with the introduction of the new logo, followed by subsequent brand assets throughout the year.
