A short animated film has been released by Confor to demonstrate the link between tree planting and the wood products we take for granted in our lives. Source: Timberbiz
Animating Forestry was shown publicly for the first time to Confor’s packed Scottish conference in Edinburgh.
It is the latest in a range of materials produced to better explain the sector to a wider audience and shows a typical household with a range of wooden domestic items, and emphasises how new woodland needs to be constantly planted to ensure we can continue to provide these products.
The film, which is just under two minutes long, goes on to demonstrate that wood is the most sustainable building material and why we should be using more of it.
Confor launched the animation, produced by creative agency Cravens, at the conference, Forestry and Timber: Scotland’s Hidden Success Story.
Confor Chief Executive Stuart Goodall said: “Animating Forestry gets across some very simple and direct messages which make it clear that wood and wood products are all around us.
“It illustrates the link between planting and growing trees and the wood products we use in our everyday lives – and explains why wood is the world’s most sustainable building material.
“We hope the animation will help build on the success of the Confor film, Our Forests, Our People.”
