Jarrah will be the timber of choice in premium architectural applications with the launch of a new branding strategy for this much-loved timber species. New Jarrah has been developed by the Forest Industries Federation of Western Australia (FIFWA) and the Forest
Products Commission (FPC) to reposition jarrah as a high-quality, premium and desirable product. Source: Timberbiz
FIFWA Acting Chief Executive Officer Matt Granger said New Jarrah is all about reigniting the love for this beautiful, high-quality wood.
“It’s called New Jarrah because it has a different appearance to the timber many of us grew up with,” Mr Granger said.
“The wood is sustainably sourced from regrowth jarrah forests which provides a lighter and more subtle colour than traditional jarrah.”
The Forest Industries Federation of Western Australia launched the branding at a timber industry conference in Perth which linked internationally-recognised design and building professionals at the forefront of timber construction.
The State government has committed to invest $50,000 to assist in promoting New Jarrah over the next two years.
“New Jarrah is a strong, unique and renewable resource, and choosing New Jarrah will support the West Australian timber industry, local jobs and sustainable forest management,” Mr Granger said.
