In April 2006, Onetrak equipment established itself as a brand-new company for the Hyundai construction equipment franchise in Tasmania. Source: Timberbiz
“Looking back, we were lucky to be appointed the dealer for Tasmanian because at the time we did not even have a business name, let alone a facility – just a very thorough business plan and some established networks,” Managing Director David Hazell said.
The business got off to a great start with general work levels and primary industry activity in Tasmania booming and the market keen to explore a new player.
Within a couple of years, the Hyundai construction equipment franchise was offered to Onetrak for Victoria and south-east NSW.
As a very young company this was a particularly big step as it introduced complexities of multiple sites and a three fold increase in staff.
With the global financial crisis arriving six months later, the road was sometimes treacherous but the company continued to grow and it fashioned a significant place in the construction equipment market for Victoria and Tasmania.
With this growth also came many opportunities in the form of new products to sell from an expanding Hyundai construction equipment range, and also from alternative global manufactures with product lines that were not in competition to Hyundai.
Onetrak added products including hydraulic rock-breakers from Alicon/Daemo, Berco and ETR undercarriage and Rotobec material handling attachments.
The most significant addition was the Tigercat franchise that Onetrak negotiated in 2012.
Tigercat is a world leader in the manufacture of purpose-built forestry machinery manufactured in Branford, Canada. Off the back of this new franchise, Onetrak has been able to expand its distribution footprint across Australia with a total of five company-owned facilities located in Tumut NSW, Mt Gambier SA, Bunbury WA and the two original sites in Brighton TAS and Hallam VIC In 2014.
Onetrak also added the Dressta dozer product to its range of machinery.
“Today Onetrak specialises in servicing the construction, forestry and extractive industries within Australia,” Mr Hazell said.
“It astounds me when I think of the growth the company has achieved in the last 10 years. It gives me great pride to think that Onetrak now employ 70 dedicated people across five states of Australia.
“I believe the success of Onetrak can be attributed to three areas. The first is the product, without a great product to sell the odds are stacked against you.
“Hyundai construction equipment, Tigercat purpose built forestry machines and Dressta dozers are leading global brands.
“Second is our people, Onetrak has many dedicated and hardworking individuals that go that extra mile to ensure the Onetrak experience is above par and it’s this collective culture that I am very proud of.
“Finally, but I believe most importantly are customers. Nothing else matters unless you have loyal customers, customers who are prepared to give you a go in the first instance and customers that appreciate good service and stay with you for the long term as we build not only long standing and mutually rewarding business relationships, but also in many cases, life time friendships.”
