A 77-foot billboard in New York City’s Times Square has appeared thanks to Wunderman Thompson Australia and the NSW Rural Fire Service, sending a message of thanks to the Australian and US firefighters who have been working to defend the country during the bushfire crisis. Source: Timberbiz
The billboard, donated by Silvercast, broadcasts to-scale images of a fire front with the message ‘Imagine fighting a bushfire higher than this billboard’.
The note of thanks then appears: “Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support.”
“We’ve seen incredible support from all areas – from individuals, big corporations, our overseas firefighting partners and the community, so when we were offered this free ad space we thought it was a chance to return the favour and say ‘thanks’,” NSW Rural Fire Service director corporate communications Anthony Clark said.
“The support has been amazing – it’s a small sign of gratitude on a big scale.”
Simon Langley, Wunderman Thompson’s national chief creative officer, said working on the project was a privilege.
“With Australia having experienced one of the worst fire seasons in history, there has never been a more important time for us to recognise our firefighters, both locally and internationally, who have bravely battled the bush fires to keep our country and people safe. It has been a privilege to work alongside NSW Rural Fire Service and Silvercast to create the global tribute our firefighters deserve,” Mr Langley said.
The billboard can be seen at https://vimeo.com/392396576
