Scion’s packaging research is exploring new sustainable (renewable or more recyclable) materials for packaging that also meet technical needs such as strength. Part of this work is to ensure these materials comply with the complex world of food contact material regulations. Source: Timberbiz
Food safety is a major concern worldwide. More than ever consumers are seeking assurance that their food has been packaged in materials that are safe and don’t transfer any unintentional substances into food products.
Different countries have different standards for the materials that come into contact with food (known as food contact compliance). These rules are important for New Zealand because our export economy relies on shipping food.
Much of New Zealand’s export food is destined for China where consumers are very conscious of food safety issues. The COVID-19 pandemic has had an undeniable effect on consumer perceptions about food safety. It has altered consumers’ purchasing behaviours and increased consciousness of food safety issues.
Research by the University of Otago has observed changes to the way Chinese consumers are thinking about and interacting with food. Changes include more in-home cooking and eating, increased consumption of health/immune-enhancing foods, and increased concern for food safety and sustainability especially in relation to products of animal origin. These changes could shift the market environment long-term, and New Zealand producers need to take steps to meet consumer expectations and seize new opportunities.
Researchers from Scion will be part of a new project with the University of Otago, AgResearch, Xi’an Jiaotong-Liverpool University (China), and China Agricultural University (Beijing, China) to explore how COVID-19 has affected Chinese consumer preferences (including their choice of packaging).
Scion’s packaging research leader Dr Kate Parker says that the project will take a three-step approach, beginning with a look at changes in Chinese consumers’ attitudes post-COVID-19. Next, the team will seek to understand what New Zealand exporters need to know about the Chinese market; and then gauge Chinese consumers’ food and food packaging safety-related attitudes, practices and expectations in this new landscape.
This project will be completed late 2021.
