Architecture studio Woods Bagot has used sculptural timber battens to create pathways through this immersive showroom space in Melbourne, designed for local cladding manufacturer Sculptform. Source: Dezeen
The mixed-use space is located at the ground level of a tower in central Melbourne, where it serves as a “billboard to the street” and shows off the brand’s manufacturing capabilities.
Described by Woods Bagot as a “working showroom”, the space includes not just product displays but also a staff workspace, meeting rooms and collaboration spaces.
Initially briefed to be ‘out the back,’ these private spaces are brought into the open and arranged around a glazed central workshop that makes a performance of the production process.
“Removing the line between front and back-of-house allows Sculptform’s client base of architects and designers to work and co-create in the space alongside their own clients and contractors,” said the firm.
“Linking its city-based clients with its regional manufacturing site, the showroom reduces the need for travel and highlights Sculptform’s own product and expertise.
“The interior is defined by a curving tunnel-like pathway, with walls and ceilings clad in steam-bent timber battens that guides visitors through the space in a figure of eight.”
It was made in Sculptform’s Bendigo factory using machinery acquired specifically for the project, which the brand has since used to create a new product range for its collection.
In the evening, integrated lighting emphasises the drama of the curving timber forms.
“Sculptform’s name inspired the design team to explore a concept for sequencing these spaces that was both immersive and sculptural,” explained Woods Bagot.
“What visitors experience in the showroom is a physical and tactile connection to Sculptform’s products, processes and their makers – something that can’t be found online.”
The Sculptform Showroom has been shortlisted for large retail interior of the year at the 2021 Dezeen Awards.
