Australia’s Stirling Machinery has entered the New Zealand market to supply and install premium machines and provide a fully integrated service, from consultancy through to servicing. Source: Timberbiz
A division of tooling supplier, Accurate, Stirling has enjoyed strong and steady growth in Australia since its establishment five years ago.
Mark Bate, Stirling’s Sales Manager NZ says it’s clear that outdated machinery will simply leave some businesses behind.
“This industry is moving forward at a rate of knots in terms of innovations, from products and techniques to consumer demand for new and exciting materials,” he said. “You simply can’t afford to lose that competitive edge.”
Stirling offers an array of high-end names in wood processing machines and is the sole agent for Italy’s Bottene, as well as partnering with Friulmac and Salvador.
Managing Director Craig Honeyman says expanding into machinery was a natural progression.
“These days, all businesses absolutely must diversify, and strangely enough, COVID-19 has been a particularly positive driving force for that. When we established Stirling Machinery in 2015, our intention was not just to sell machines but to add a whole new level of service and consultancy to our relationships with our partners and that includes understanding their businesses and helping to grow them,” he said.
Historically, single, standalone machines have been an effective plan but Mr Honeyman says that today, and into the future, integration is key, even if it means integrating machines from different families. A well-thought-out, integrated system is not just about the movement of timber from one machine to another, but also about communication around production errors, uptime and, importantly, safety systems.
We have a deep knowledge around wood processing machines,” Mr Honeyman said. “And we know how to get the best out of them. Stirling has become the cornerstone of our business and Accurate feeds into it beautifully by connecting our partners with the very best consumables to produce optimal results.”
Chris Skeels-Piggins, CEO CLT manufacturer CLTP Tasmania says Stirling took the time to fully understand their business and what they were trying to achieve.
“Every step of the way, Stirling showed that they could partner with us in a meaningful way. We weren’t looking for a quick set-and-forget arrangement. We wanted a genuine collaboration that would see us through from consultancy and installation to operation and beyond.”
