Wood flooring sees growth in the flooring industry of China up from 33.9% in 2009 to 36.2% in 2014, being the second largest flooring product. Source: PR Wire
In 2014, Chinese wood flooring market, affected by the depressed real estate sector at home, witnessed a slowdown in growth rate, and the sales volume reached 390 million square meters with a year on year decline of 2.8%.
In 2015, the Chinese Government’s favorable housing policies helped the gradual recovery of commercial housing market and spurred the demand for wood flooring.
It is expected that, the sales volume of wood flooring will grow by 4.2%.
Seen from wood flooring market segments, laminate wood flooring enjoys highest sales volume, and its sales figure in 2014 approximated 210 million square meters, accounting for 54.7% of total sales volume of wood flooring in China, but seeing a drop of 1.3 percentage points year on year; while engineering hardwood flooring and bamboo flooring are increasingly welcomed by the consumer due to merits like environmental friendliness and high price-to-performance ratio.
The big brands in Chinese wood flooring market are Power Dekor, Nature, Der, Shengda and Tubaobao.
Power Dekor’s sales volume amounted to 44.3 million m2 in 2014, ranking first nationwide.
Nature Home mainly produces laminate wood flooring, solid wood flooring and engineered flooring, and has 3404 stores (as of 2014) in China.
The lastest China Wood Flooring Industry Report 2014-2018 by Research In China sheds light on key players in global wood flooring market; Industrial environment and policy climate for wood flooring in China; Size, structure, competitive landscape, export, etc of Chinese wood flooring market; Status quo, competition pattern, characteristics and otherwise of Chinese wood flooring market segments; Supply & demand, import & export of China wood flooring raw materials market; Operation, revenue structure, wood flooring business.
